While promotional products are effective vehicles of marketing, there were still recorded failures in its usage. In truth, governor of California, Jerry Brown said in Sacramento Bee that there are many corporate gifts that are just wasted as people throw them away in garbage bins around the state. So why do people trash promo gifts? Here are some reasons why there are promotional products that fail to captivate consumer attention.
Top 5: The promo item has no use.
Bee Products
Even if they're free, it doesn't necessarily mean that people are going to keep corporate gifts. It's every company's job to give their target customers a solid reason why they should keep the item. And the first motive you can give them is function-your personalized merchandise should be something they can use either at home or at work. On a more practical note, you can be exposed more often if your custom products are useful since people are compelled to bring it out all the time.
Top 4: The customized products aren't updated.
Marketing is all about proper timing. If not, it will be irrelevant. So, if it's the month of December, talk about Christmas. If it's February, talk about love. Marketing is about connecting to your target audience. Making that rapport is simply making your ad relevant and seasonal.
Top 3: The design is messy.
There are some promo items that have designs, which have too much going on-a lot of colors, a lot of words, a lot of images and so forth-too many things that makes it look chaotic. A visual distraction, so to speak. If you think about it, business promotional items are messages in themselves-the convey something to the customers about the company. And if you are going to send this kind of untidy message to them, your target clients might think that you are unprofessional and a messy worker. Do you really want that?
Top 2: The advertising merchandise is cheap-looking.
Who would want to keep anything that looks cheap, right? Don't get me wrong, you can use cheap personalized items. Buy all means, do it. However, you can't make it look like you bought for just less than a dollar. Make it look classy through design. Always remember that what we have determines who we are. Do you want your target market to think that your company is low-end too?
Top 1: The promotional products aren't fit for its target market.
If you want to tap young men in their mid-thirty's, and you are going to give them promotional women's apparel, you will definitely fail in your promotion. Of course, your corporate gifts must be appropriate to your recipient. So take time to get to know your target market; otherwise, you might give them promotional products that they might not keep.
Special Price!!! Burt's Bees Naturally Ageless Night Creme, 2-Ounce Jar
Oct 19, 2011 17:46:35
Click for larger image and other views
Burt's Bees Naturally Ageless Night Creme, 2-Ounce Jar Feature
- Help fight the signs of aging as you sleep
- Rehydrates skin for firmer, naturally ageless skin
- Contains antioxidant-rich pomegranate to help fight skin-damaging free radicals
- Para cress to help diminish the appearance of fine lines and wrinkles
- Your skin will firm up whle you rest up
Burt's Bees Naturally Ageless Night Creme, 2-Ounce Jar Overview
Help fight the signs of aging as you sleep with this rich formula that rehydrates skin for firmer, naturally ageless skin. It contains antioxidant-rich pomegranate to fight skin-damaging free radicals, as well as white birch bark to restore firmness and para cress to help diminish the appearance of fine lines and wrinkles.SAVE NOW on the special offers below!
Available In Stock. |
| This Burt's Bees Naturally Ageless Night Creme, 2-Ounce Jar ships for FREE with Super Saver Shipping. |
Price : Click to Check Update Prices Please. |
